Daimler

Freightliner and Western Star make up the two product families of Daimler Trucks North America. Once every two years they hold a large-scale meeting of dealers informing them of all the future holds for the brand. Always a big to do but this one would be special, themed “Revolution”, a nod to the revolutionary evolution their products were boasting. Having already displayed the first autonomous truck in North America and now leading the charge toward the first electric semis and vocational.

This event consisted of stage performances, 8 breakout areas, each with custom designed layouts and a visit from Peyton Manning, who both gave a inspiring talk along with Q&A.

·  Creative Strategy

·  Concept/Theme

·  Stage Design

·  Graphic Design / Branding

·  Breakout Room Design

·  Content Creation (including brand films)

·  Copy Support