adidas

Army All-American

Every January the Army hosts the All-American game in conjunction with adidas at the Alamodome in San Antonio, Texas. The event boasts the top 100 or so players nationwide, most of which become well-known in NCAA football and some recognizable as future NFL stars.

Given the importance of these players to the future of the sport, adidas seeks to create relationships and support these youth as a premier brand of sport. For this particular game, we supported them through a myriad of experiences ranging from a player’s lounge to unique gear and sneaker drops. They customized their own adidas apparel, enjoyed games and a world-class DJ, had cleats delivered from Army Humvees and utility vehicles and even got their own adidas commercial. From custom interior designed locker rooms to a combine-style adidas film shoot with over 25 cameras on the field, these young athletes were treated like pros from arrival to departure.

Role: Creative Director

· Experience Design

· Content Creation

· Co-Director of Commercial Production